Hi, Welcome to the 13th year of Vinodiversity.

So much has changed in that time. Our wine industry is more exciting and diverse than ever, despite the effort of the supermarket duopoly to commodify our wonderful product.

One of the things i have been working on over the past few weeks is using the Pinterest platform to promote the wineries in each State who are using alternative varieties.

Pinterest is an interesting Social Media platform. It is under-utilised but it does contain lots of useful info if you dig a little deeper.

the system is based on collections of images, called pins, organised by users into collections called.boards

One use for it is to collect information for travel planing. Use the search function to get a visual overview of where you might like to go.

When you see something of interest you can click on the image and see the website from where it originated.

You can also SAVE the pin to one of your own boards, so you can easily find it again. you can also email pins to someone else.

After a few minutes of browsing you will find you have built the outline of your next trip, either to a wine region or maybe just down to your local bottle shop.

I have set up a few Pinterest boards you might like to check out. They are shared boards with input from alternative variety wineries in each state.

Have a browse. Follow the boards that interest you. Feel free to share or repin any of the images that appeal to you.

Shared Boards on Pinterest

Email me darby.higgs@gmail.com and I will give you some details including a brief tutorial on how to make the most out of Pinterest.

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